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Month: July 2017

Ed Is Dead

Ed Is Dead

My internet friend Ed Shimmy died yesterday. Back in March, a friend shared a comic by Ed Shimmy about having pancreatic cancer. I had a 75% chance of having thyroid cancer and was waiting to hear results from the biopsy. Having what was likely stage 1 thyroid cancer was absolutely nothing like having late stage pancreatic cancer. If Ed could be brave, so could I. I was one of the lucky 25%. I did not have cancer. In gratitude, I…

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Why Trolling is Bad for Twitter’s Bottom Line

Why Trolling is Bad for Twitter’s Bottom Line

I was quoted by Kerry Flynn in Mashable  on how trolling is bad for Twitter advertising. When you look at the numbers coming in from your ads, you can’t be sure if the interactions with your ad are from interested individuals—who could turn into customers—or from trolls who drive up the numbers through spite. That degree of uncertainty makes buying Twitter ads unattractive. “Trolling can make results very difficult to sort through,” said Lauren Hudgins, a digital strategist. “You don’t…

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